Updated
Updated · Samsung Global Newsroom · Aug 5
Samsung Galaxy Z Series Tops Europe Targets in 11 Days as Pre-Orders Jump Over 20%
Updated
Updated · Samsung Global Newsroom · Aug 5

Samsung Galaxy Z Series Tops Europe Targets in 11 Days as Pre-Orders Jump Over 20%

3 articles · Updated · Samsung Global Newsroom · Aug 5

Summary

  • Samsung said European pre-orders for its new Galaxy Z Series beat internal targets within 11 days of the July 22 launch announcement, ahead of retail sales starting August 7.
  • More than 20% higher demand than last year's Galaxy Z Fold7 and Z Flip7 drove the result, with Samsung citing growing appetite for foldables and strong interest in the redesigned lineup.
  • Almost 40% of total pre-orders came from the new Galaxy Z Fold8, suggesting the reworked form factor is emerging as the range's main draw in Europe.
  • The lineup pairs that Fold8 with the Galaxy Z Fold8 Ultra and Galaxy Z Flip8, giving Samsung momentum in foldables as pre-orders remain open through August 6.

Insights

Samsung’s Fold8 drives nearly 40% of European Galaxy Z pre-orders—are foldables finally becoming mainstream despite prices above 2,000 euros?
If the Galaxy Z Fold8 is already causing delivery delays, did Samsung underestimate how fast premium foldables could take off in 2026?
Why are Samsung’s new foldables beating preorder targets by over 20% in Europe—and is AI really driving demand or just polished hardware?