Klaviyo Acquires $32 Million-Funded Agency, Names Founder Elias Torres CPO

1 articles · Updated · TechCrunch · Aug 5

Agency, a 3-year-old AI customer-success startup, will be folded into Klaviyo, with founder Elias Torres taking over as chief product officer and leading the 25-person team.
Klaviyo said the deal will speed development of its AI agents, combining Agency’s technology with Composer for campaign creation and Customer Agent for post-sale tasks such as returns and order tracking.
Terms were not disclosed, but Agency had raised $32 million from Sequoia, Menlo Ventures and Felicis before the sale.
Torres brings a long M&A track record, including Drift’s $1.2 billion sale in 2021, and reunites with Klaviyo CEO Andrew Bialecki, whom he hired at Performable in 2010.
The acquisition deepens Klaviyo’s push to use its customer-data base across 200,000 businesses to compete in AI agents against rivals such as Decagon and Sierra.