Xbox Restores Exclusives After Halo Draws Just 1% of PlayStation Players
Updated
Updated · OpenCritic · Aug 1
Xbox Restores Exclusives After Halo Draws Just 1% of PlayStation Players
3 articles · Updated · OpenCritic · Aug 1
Summary
Gears of War: E-Day and The Clockwork Revolution will skip PlayStation as Xbox pivots back to traditional exclusives.
Circana data points to weak crossover demand: on July 28, Halo: Campaign Evolved reached 29th in U.S. PlayStation daily active users, with only 1% of active players launching it.
The same game ranked 4th on Xbox with 8% of players and 14th on Steam with 2%, showing far stronger engagement on Xbox’s own platform.
Average playtime also favored Xbox and consoles more broadly, with console players spending more than 2 hours in Halo on July 28 versus a little over 1 hour on Steam.
The shift marks a reversal from last year, when Xbox titles such as Forza Horizon were among PS5 bestsellers, suggesting Halo’s weaker reception has cooled Microsoft’s broader PlayStation push.