Apple Leads 7% Smartphone Revenue Rise as Average Selling Price Hits Record $400
Updated
Updated · Bloomberg · Aug 1
Apple Leads 7% Smartphone Revenue Rise as Average Selling Price Hits Record $400
3 articles · Updated · Bloomberg · Aug 1
Summary
Global smartphone revenue rose 7% in the June quarter, with Apple leading the gain as industry pricing climbed despite shrinking shipments, Counterpoint Research said.
Average selling prices jumped 17% year over year to a second-quarter record of $400 as higher memory costs pushed up handset prices.
Apple and Samsung both posted significant revenue growth in the premium segment outside China, where buyers are increasingly choosing fewer but more expensive devices.
Counterpoint said the shift reflects pressure on the budget market, with component-cost inflation eroding low-end offerings and steering demand toward premium phones.