Updated
Updated · Gulf News · Aug 4
Apple Eyes iPhone 18 Pro Price Hike of Up to $200 as Ownership Costs Climb
Updated
Updated · Gulf News · Aug 4

Apple Eyes iPhone 18 Pro Price Hike of Up to $200 as Ownership Costs Climb

3 articles · Updated · Gulf News · Aug 4

Summary

  • $200 is the potential increase IDC's Nabila Popal sees for Apple's iPhone 18 Pro models, putting the Pro at about $1,249-$1,299 and the Pro Max at $1,349-$1,399 before taxes.
  • Rising production costs are driving the expected jump, and Popal said the pattern of roughly $50 annual increases for Apple's high-end devices may be ending.
  • The sticker price may understate what buyers spend, since many Pro users add more storage, cases, chargers, MagSafe gear, earbuds and protection plans.
  • Recurring costs can push ownership higher still through iCloud, music and streaming subscriptions, while frequent trade-ins make the long-term bill far steeper than the launch price alone suggests.

Insights

If the iPhone 18 Pro jumps by $300, will Apple’s leasing plans soften the shock enough to keep upgrades flowing?
Is Apple testing how much more buyers will pay for AI-ready iPhones, or are memory shortages forcing the iPhone 18 Pro toward $1,399?