iPhone 17 Pro Max Holds at VND36 Million After 5% Drop as Component Costs Stay High
Updated
Updated · VnExpress International · Aug 5
iPhone 17 Pro Max Holds at VND36 Million After 5% Drop as Component Costs Stay High
1 articles · Updated · VnExpress International · Aug 5
Summary
Vietnam's iPhone 17 Pro Max still sells for about VND36 million ($1,369) for the 256GB model after only a 5% decline in its first year.
Higher DRAM and processor costs have limited discounts, retailers said, leaving no clear basis yet for when prices might fall further.
Demand has stayed steady despite the small markdown, with sales broadly matching the iPhone 16 Pro Max, whose 256GB version fell to VND29 million—15% below launch price.
Counterpoint ranked the 17 Pro Max the world's No. 2 smartphone in the first quarter behind the standard iPhone 17, while Vietnamese retailers said Apple's flagship still leads the local premium segment.