$25.75 billion in first-half tourism revenue was nearly flat from a year earlier, even as visitor numbers fell 2.4% to 25.76 million.
Iran-Israel-U.S. conflict hit travel demand, air traffic and bookings, especially in the second quarter, but longer stays and higher nightly spending cushioned the revenue impact.
10.01 nights average stays and $109 average nightly spending both rose from a year earlier; foreign visitors spent $122 a night and Turks living abroad spent $75.
July border-crossing data showed foreign arrivals returning to year-on-year growth, and the ministry expects that recovery to continue in the third quarter.
Russia remained Türkiye's biggest source market with 2.65 million visitors, ahead of Germany's 2.44 million and the UK's 1.58 million, with officials crediting market diversification and overseas promotion.