Updated
Updated · Motor1 · Jul 31
Ferrari Sells Out 2027 Production as New Orders Slip to 2028
Updated
Updated · Motor1 · Jul 31

Ferrari Sells Out 2027 Production as New Orders Slip to 2028

3 articles · Updated · Motor1 · Jul 31

Summary

  • Ferrari has filled its entire 2027 production run, leaving buyers placing new orders to wait until at least 2028.
  • Healthy demand across all geographies and a wave of model changes drove the backlog, with the Amalfi, 849 Testarossa and 296 Speciale entering as older models retire.
  • 6,802 cars were shipped in the first half of 2026, down 285 from a year earlier, even as Europe, the Middle East and Africa accounted for nearly half of deliveries.
  • Combustion models still made up 70% of H1 sales and hybrids 30%, while Ferrari says it has shown only three of the five new cars planned for 2026.
  • The packed order book extends momentum seen in the Luce EV, which recently beat its 2026 sales target within two months despite early online backlash.

Insights

Are Ferrari's massive Chinese EV pre-orders genuine consumer demand, or just a clever illusion fueled by dealership quotas?
Can a massive four-door electric crossover designed by an Apple veteran truly capture the emotional soul of a traditional Ferrari?