Updated
Updated · Yahoo Finance · Aug 1
Ferrari Posts €1.94 Billion Q2 Revenue, Raises 2026 Guidance as Orders Fill Through 2027
Updated
Updated · Yahoo Finance · Aug 1

Ferrari Posts €1.94 Billion Q2 Revenue, Raises 2026 Guidance as Orders Fill Through 2027

3 articles · Updated · Yahoo Finance · Aug 1

Summary

  • €1.94 billion in second-quarter revenue, €755 million in EBITDA and €275 million in industrial free cash flow gave Ferrari room to lift its 2026 guidance.
  • Personalization drove much of the upside, topping 20% of cars-and-spare-parts revenue, while a richer model mix, pricing, racing income and favorable foreign exchange also boosted results.
  • Orders now cover all of 2027, and Ferrari said weaker U.S. deliveries reflected model transitions and longer build times for highly customized cars rather than softer demand.
  • The stronger outlook comes as Ferrari expands its lineup with the Luce EV and the sold-out limited-edition 12Cilindri Manuale, even as it expects higher SG&A, R&D and depreciation costs in the second half.

Insights

Why did Ferrari raise 2026 revenue guidance after fewer deliveries, and how much is personalization driving the surprise?
Ferrari’s controversial Luce EV sold out in two months—does that prove luxury buyers care more about exclusivity than tradition?