Ferrari Defends $640,000 Luce EV Launch as Shares Rebound After 8.4% Drop
Updated
Updated · CNBC · Jul 30
Ferrari Defends $640,000 Luce EV Launch as Shares Rebound After 8.4% Drop
3 articles · Updated · CNBC · Jul 30
Summary
Benedetto Vigna said Ferrari would change nothing about the Luce debut, defending the spring rollout despite criticism that triggered the stock’s biggest one-day fall of 2026.
The 550,000-euro EV is Ferrari’s first fully electric model, and Vigna said the staggered reveal was deliberate because the car introduced many unfamiliar features.
Ferrari did not disclose orders or sales targets, but said its order books are full through 2027; the Financial Times reported Ferrari’s sub-500-unit 2026 quota sold out in under two months after the May 25 launch.
The Luce, designed by former Apple design chief Jony Ive, drew backlash for its minimalist interior, screens and rounded exterior, including criticism from ex-Ferrari chairman Luca di Montezemolo.
Ferrari sold 13,640 vehicles last year, and its U.S.-listed shares have since recovered from the 8.4% slide that followed the Luce unveiling.