Samsung Pitches Galaxy Z Flip 8 and Z Fold 8 in Spider-Man Ad
Updated
Updated · Notebookcheck.net · Jul 16
Samsung Pitches Galaxy Z Flip 8 and Z Fold 8 in Spider-Man Ad
3 articles · Updated · Notebookcheck.net · Jul 16
Summary
A nearly 1-minute Samsung ad gives Spider-Man an in-story reason to drop Sony Xperia phones: Peter Parker's AI fabricates a Galaxy Z Flip 8 after his old devices are smashed in battles.
The spot also adds a Galaxy Z Fold 8 for Parker to communicate with Detective DeWolff, tying both foldables directly to "Spider-Man: Brand New Day."
Samsung layers in wider product placement across the ad, including a Galaxy Watch Ultra on Ned Leeds and even a Samsung-branded taxi topper.
The campaign extends Samsung's Spider-Man push ahead of its July 22 Galaxy Unpacked event in London, where the new foldables are expected to debut.