Updated
Updated · 9to5Google · Jul 17
Samsung Keeps Free 256GB-to-512GB Upgrades for Galaxy Z Fold 8 and Flip 8
Updated
Updated · 9to5Google · Jul 17

Samsung Keeps Free 256GB-to-512GB Upgrades for Galaxy Z Fold 8 and Flip 8

3 articles · Updated · 9to5Google · Jul 17

Summary

  • Samsung will reportedly keep its pre-order promotion that lets buyers get 512GB Galaxy Z Fold 8 and Flip 8 models for the same price as 256GB versions.
  • The company is still expected to charge 50% of the upgrade cost for moving from 512GB to 1TB, narrowing an earlier report that suggested all storage upgrades would lose full freebies.
  • Samsung said the decision followed “careful consideration” of consumer commitment and brand loyalty, after apparent backlash and despite rising component costs.
  • Pricing pressure has not disappeared: the Galaxy Z Fold 8 line is still expected to see higher pricing, with the Fold 8 Ultra tipped as the model most likely to get a direct increase.
  • Galaxy Unpacked is set for July 22, when Samsung is expected to confirm the final storage and pricing structure for its new foldables.

Insights

With free upgrades gone and features cut, is Samsung's new Z Fold 8 a casualty of the AI boom?
Is the global memory crisis forcing Samsung to choose between its AI profits and its smartphone customers?