Updated

Updated · Mashable · Jul 17

Samsung Set to Unveil 5 Devices at July 22 London Event as Foldable Prices May Rise $100

Updated

Updated · Mashable · Jul 17

Samsung Set to Unveil 5 Devices at July 22 London Event as Foldable Prices May Rise $100

Q: Will Flex Titanium's advanced durability come with a price that puts the Galaxy Z Fold 8 out of reach for most buyers?

Probably yes: Flex Titanium is unlikely to make the Galaxy Z Fold 8 a mass-market device, even if Samsung avoids a dramatic price jump. Samsung has not announced Z Fold 8 pricing or said how much Flex Titanium adds to the bill of materials. But the direction is clear. Foldables already sit at the top of the smartphone market, and the leaked pricing cited in reports places the Z Fold 8 around $1,999 for 256GB, rising to roughly $2,499 or more for higher storage tiers. That already puts it beyond what most mainstream buyers spend on a phone. The technology itself also points to premium pricing. Flex Titanium uses a titanium-alloy film and titanium plate, replaces multiple layers with a more advanced structure, and is paired with extensive durability engineering and testing. Flexible OLED panels are already more expensive than conventional displays, and titanium-based components are generally harder and costlier to manufacture at scale. Even if Samsung offsets some cost by simplifying layers, this is still a high-end solution designed for flagship foldables, not budget devices. What buyers may get in return is a more durable, thinner foldable with a less visible crease and better resistance to drops and repeated folding. That could improve the value proposition for affluent buyers worried about longevity. But based on the available reporting, Flex Titanium is more likely to reinforce the Z Fold 8’s ultra-premium positioning than to make foldables broadly affordable.

3 articles · Updated · Mashable · Jul 17

July 22 is shaping up as Samsung’s next major hardware launch, with three Galaxy foldables and two smartwatches expected at its London Unpacked event, and preorders likely to open immediately after the keynote.
Three foldables are widely tipped to lead the show: the Z Flip 8, a new wider Z Fold 8, and the Z Fold 8 Ultra, which is expected to succeed the Fold 7 with a 200MP camera and lighter design.
Leaked pricing points to a $100 increase across the lineup, with reports putting the Z Fold 8 Ultra at $2,099, the Z Fold 8 at $1,899.99, and the Z Flip 8 at $1,199 amid higher memory costs.
Samsung’s recently announced Flex Titanium display support is expected to feature in the new foldables, aiming to improve durability and make the screen crease less visible as Apple prepares its own foldable challenge.
Beyond phones, Samsung is also expected to show the Galaxy Watch 9 and Watch Ultra 2, while long-rumored Galaxy Glasses could get at least a preview as the company pushes deeper into AI hardware.