Samsung Display used its first-ever press day to show two slidable phone concepts and a 6.8-inch OLED with a 0.4mm top bezel, framing them as its clearest public roadmap through 2028.
The Flex Slidable expands from 4.7 inches to 7.2 inches without a hinge or crease, while the Flex Hybrid combines folding and sliding in one device—formats executives said still face major durability, mechanism and battery-packaging hurdles.
Samsung said its bezel-cutting panel reduces borders by 40% by moving driver circuitry behind the display with Y-OCTA and substrate bending, though it gave no production timeline.
The showcase came a week before Samsung's July 22 Galaxy Unpacked event and about two months before Apple's expected foldable iPhone debut, for which Samsung Display is already producing roughly 3 million panels under a three-year exclusive deal.
With 41.7% of global AMOLED smartphone panel shipments in Q1 2026 and Chinese rivals topping 50% collectively, Samsung is signaling future technology depth rather than current volume leadership.