Ikea Taiwan Mocks Tesla's $500,000 Flying Car With $12.99 Toy Version
Updated
Updated · Creative Bloq · Oct 17
Ikea Taiwan Mocks Tesla's $500,000 Flying Car With $12.99 Toy Version
1 articles · Updated · Creative Bloq · Oct 17
Summary
$12.99 and a bath towel were enough for Ikea Taiwan to pitch a “safe, affordable” answer to Tesla’s new flying Roadster concept in an Instagram post.
The stunt directly riffs on Tesla’s livestreamed Roadster Rocket Edition, which was shown driving up a halfpipe, doing a kickflip and gliding down with compressed-air thrusters.
Tesla’s concept is far less accessible: production is slated for no earlier than 2028, may not be road legal, and reservations are invite-only with a reported $500,000 deposit.
The contrast turns Tesla’s spectacle into a marketing opening for Ikea, which used a 4-piece Lillabo toy car set and Brokglim towel to parody the launch.