Updated

Updated · GSMArena.com · Oct 11

Samsung, Apple and Google Cut Flagship Phone Prices by Up to £500 After Prime Days

Updated

Updated · GSMArena.com · Oct 11

Samsung, Apple and Google Cut Flagship Phone Prices by Up to £500 After Prime Days

Q: Why is the exact same premium Galaxy S26 Ultra suddenly $90 cheaper just because of its color?

Because Amazon and other retailers are discounting specific SKUs, not the Galaxy S26 Ultra as a whole. The phone hardware is the same across colors, but each color/storage combination is tracked as its own inventory item, and sellers cut prices where they need to move stock. That is exactly what the deal reporting shows. The lowest post-sale prices apply only to the Black 256GB model and the Sky Blue 512GB model, while other colors are $40 to $90 higher. Separate deal roundups on the S26 line note that Amazon and Walmart Marketplace often price Galaxy phones differently by color, and shoppers willing to take the cheapest color usually get the best street price. The reason is usually inventory and demand, not a hidden spec difference. Some colors sell faster, some are overstocked, and retailers use color-specific discounts to balance that. A less popular finish may be marked down more aggressively, while a color with stronger demand can hold a higher price even though the device inside is identical. Marketplace dynamics can widen the gap. On Amazon, pricing may vary not just by Samsung but by competing sellers, available stock, and algorithmic promotions tied to one exact variant. That is why one S26 Ultra color can suddenly look like a much better deal than another. So the $90 gap is best understood as a retail inventory and pricing decision. If color is not important to you, choosing the cheapest finish is a practical way to get the same premium phone for less.

3 articles · Updated · GSMArena.com · Oct 11

Up to £500 in post-Prime Day discounts are now available across flagship phones, including Samsung’s Galaxy S26+, Galaxy S26 Ultra, Apple’s iPhone 17 Pro models and Google’s full Pixel 11 lineup.
Samsung is offering the steepest cuts: the 512GB Galaxy S26+ is £500 below launch price, the Galaxy S26 Ultra is up to £450 off, and the Galaxy Z Fold8 Ultra and Z Fold8 are discounted by up to £200 and £180.
Apple’s iPhone 17 Pro and Pro Max are each £100 off, bringing the 256GB Pro to £999 and the Pro Max to £1,099.
Google’s Pixel 11 range is also discounted, from £80 off the Pixel 11 Pro to £300 off the Pixel 11 Pro Fold, while the base Pixel 11 and Pro XL are reduced by up to £130 and £180.
The latest markdowns extend a trend seen after Amazon’s Prime Big Deal Days, with some phones keeping sale pricing and others only now receiving notable discounts.