Updated
Updated · Yahoo! Voices · Sep 30
JMSN Threatens White House Over 'Love Me' Ad, Targets $2.5 Million Midterm Push
Updated
Updated · Yahoo! Voices · Sep 30

JMSN Threatens White House Over 'Love Me' Ad, Targets $2.5 Million Midterm Push

2 articles · Updated · Yahoo! Voices · Sep 30

Summary

  • JMSN's lawyers demanded the White House pull "Love Me" from a Trump administration ad and confirm by 5 p.m. ET Thursday that all use has stopped.
  • The cease-and-desist says the Fox News spot used the song without permission across TV, websites and social media, potentially violating the Lanham Act by implying JMSN endorsed Trump.
  • JMSN, born Christian Berishaj, said on Instagram he would never license his music for politics and accused Trump's team of skipping any permission request.
  • The disputed spot is one of three taxpayer-funded ads the administration rolled out before the midterms; AdImpact estimated more than $2.5 million in spending over the past seven days.
  • Criticism has spread beyond the artist: outgoing Republican Senator Thom Tillis said he disliked the ads' messaging and likened their tone to Viktor Orban-style politics.

Insights

Did the White House have the legal rights to use JMSN’s “Love Me,” or can a taxpayer-funded video still cross copyright lines?
Why do artists keep challenging official uses of their music, and what makes video permission different from ordinary broadcast licenses?