Updated
Updated · Road & Track · Aug 31
Matt Farah Expands Westside Collector Car Storage to 2nd Location in 2023
Updated
Updated · Road & Track · Aug 31

Matt Farah Expands Westside Collector Car Storage to 2nd Location in 2023

1 articles · Updated · Road & Track · Aug 31

Summary

  • Westside Collector Car Storage added a second location in 2023, extending Matt Farah’s luxury concierge parking business beyond its original site.
  • Farah built the brand alongside a media career centered on The Smoking Tire, the YouTube channel he launched in 2006.
  • 800-plus podcast episodes and hosting roles at NBC Sports, G4, SPEED and Esquire have made Farah a prominent figure in the auto industry, giving the storage venture a high-profile founder.

Insights

How does a champion of grassroots car culture reconcile his brand with running an elite luxury concierge storage business?
What hidden strategies allowed a 2006 YouTube channel to quietly evolve into a dominant automotive media and real estate empire?