Callaway Admits Approving Good Good Ad Showing Man Shove Woman, Opens 2 Investigations
Updated
Updated · Fox News · Aug 25
Callaway Admits Approving Good Good Ad Showing Man Shove Woman, Opens 2 Investigations
3 articles · Updated · Fox News · Aug 25
Summary
Callaway CEO Chip Brewer said the company approved the now-deleted Good Good ad before it was posted, calling that decision a mistake that "should never have happened."
The video promoted a co-branded driver and showed Good Good co-founder Garrett Clark shoving member Alexis Miestowski to the ground before warning her not to touch his new club, triggering online backlash.
Callaway said it removed the ad once the issue was escalated, apologized, launched internal and external investigations, and changed its approval process to prevent a repeat.
Good Good, which has more than 2 million YouTube subscribers, had already apologized; the PGA Tour also condemned the video as inconsistent with its values.
The Tour's response carries extra weight because Good Good is sponsoring the inaugural Good Good Championship in Austin this November.