Updated
Updated · Fox News · Aug 23
Good Good Apologizes After 2 Million-Subscriber Golf Ad Showed Co-Founder Shoving Woman
Updated
Updated · Fox News · Aug 23

Good Good Apologizes After 2 Million-Subscriber Golf Ad Showed Co-Founder Shoving Woman

3 articles · Updated · Fox News · Aug 23

Summary

  • Good Good deleted and apologized for a driver ad in which co-founder Garrett Clark shoved member Alexis Miestowski to the ground and warned her not to touch his new club.
  • The video promoted a Good Good collaboration with Callaway Golf, and the brand said the content was not aligned with its values and had been removed from its channels.
  • Callaway said it was disappointed by the post but appreciated the apology, while the PGA Tour said it does not condone violence and that the clip did not reflect its values.
  • The backlash carries added weight because Good Good has more than 2 million YouTube subscribers and is set to sponsor the PGA Tour's inaugural Good Good Championship in Austin this November.

Insights

Will this controversial deleted ad cost Good Good its lucrative partnerships with Callaway and the PGA Tour?
How does a major sports brand recover after alienating female fans with a shocking promotional stunt?
Could one deleted video expose a deeper cultural clash between edgy internet creators and traditional sports?