Shigeru Miyamoto Called Rubik's Cube His Eternal Rival in 1996
Updated
Updated · GoNintendo · Aug 23
Shigeru Miyamoto Called Rubik's Cube His Eternal Rival in 1996
3 articles · Updated · GoNintendo · Aug 23
Summary
A 1996 interview resurfaced showing Shigeru Miyamoto describing the Rubik's Cube as his "eternal rival," framing competition for games as extending beyond other videogames.
Miyamoto tied that view to his industrial design background, saying he admired products that make non-gamers think, "Wow, computer games can do that...?"
The comments cast his design goal as creating broadly surprising, accessible experiences rather than only serving dedicated players.
Nearly 30 years later, the interview offers a window into the thinking that helped shape Nintendo's approach and Miyamoto's wider influence on game design.