Samsung Pushes 8th-Generation Foldables Into Mainstream With Galaxy Z Fold8

1 articles · Updated · USA TODAY · Aug 7

Eight years after its first folding phone, Samsung says foldables are ready to move beyond a niche, with CEO Yoonie Joung casting the Galaxy Z Fold8 as a potential flagship for the category.
Samsung argues design gains in portability, lighter weight and productivity now make foldables compelling in a saturated smartphone market, where new form factors could lure switchers from rival brands.
Joung said this year’s lineup reflects user research across three use cases—productivity, portability and media consumption—with early feedback on the Fold8 described as positive ahead of sales data.
In the U.S., Samsung is pairing hardware innovation with services such as Care Plus, Samsung Health and Wallet, aiming to build brand loyalty rather than simply chase unit volume.
Looking further out, Joung said AI wearables and intelligent eyewear may grow into more capable standalone devices, but smartphones are unlikely to be fully replaced anytime soon.