Apple Eyes $250-$300 iPhone 18 Pro Price Hike as 2nm Chip and Memory Costs Climb

3 articles · Updated · 9to5Mac · Aug 6

Jeff Pu expects Apple to raise iPhone 18 Pro prices by $250-$300, implying a $1,349-$1,399 starting price and up to $1,499 for the Pro Max.
Memory and storage shortages are the main driver, with Tim Cook calling the market a "hundred-year flood" in memory pricing; Apple also faces higher costs for its new A20 Pro chip.
The upgraded variable-aperture camera adds more pressure, with analyst Ming-Chi Kuo saying that lens system carries a roughly 50% higher selling price than the current main camera.
Other estimates point the same way: TechInsights and the Wall Street Journal see at least $1,299 and likely near $1,399, while Mark Gurman expects a smaller $100-$200 increase.
Apple is expected to unveil the iPhone 18 Pro lineup within weeks, when the company will confirm whether it absorbs some costs or passes most of them on to buyers.