Best Buy Cuts Unlocked iPhone Air Prices by $149, Matching Record Low

Q: While Best Buy touts record-low iPhone prices, which major retailer is quietly stealing the spotlight with hidden audio deals?

Amazon is the retailer quietly stealing the spotlight, largely through under-the-radar AirPods discounts. While Best Buy is getting attention for matching record-low prices on unlocked iPhone Air models, the broader deal coverage shows Amazon undercutting Best Buy on key audio products. Most notably, AirPods Pro 3 were highlighted at $169 at Amazon in wider sale coverage, compared with Best Buy listings around $199.99 in this event. Other reports also described Amazon’s AirPods and headphone pricing as among the strongest audio deals of the promotion window. There is also evidence that Walmart joined Amazon at that lower AirPods Pro 3 price in some parallel promotions, but in the context of this Apple shopping event, Amazon is the major retailer drawing notice for the “hidden” audio bargains. In short, Best Buy may lead on iPhone Air, but Amazon is winning attention on Apple audio.

2 articles · Updated · 9to5Toys · Aug 6

$149 discounts have returned on all new unlocked iPhone Air models at Best Buy, bringing the 256GB version to $849.99, the 512GB to $1,049.99 and the 1TB to $1,249.99.
Those prices match the lowest tracked from a reputable seller, with the markdown covering all four colors as part of a broader four-day Apple shopping event.
Open-box units are discounted even further, with savings reaching $286 and examples including a 256GB Space Black model at $807 and a 512GB Sky Blue version at $913.
Amazon is participating in the wider Apple sale push, but the report says it does not officially carry brand-new iPhone Air listings.