Updated
Updated · The Verge · Aug 6
Apple Raises iPhone Trade-Ins to $720 as It Preps $2,500 iPhone 18 Ultra Launch
Updated
Updated · The Verge · Aug 6

Apple Raises iPhone Trade-Ins to $720 as It Preps $2,500 iPhone 18 Ultra Launch

3 articles · Updated · The Verge · Aug 6

Summary

  • Apple lifted trade-in values across most iPhones, with the iPhone 16 Pro Max rising to up to $720 from $695 and the 16 Pro to $630 from $560.
  • Those credits can be applied to a standard purchase or Apple’s new Klarna-backed Apple Upgrade lease, helping lower the monthly cost ahead of a pricier iPhone 18 Pro and foldable iPhone Ultra launch.
  • Apple is also widening Android trade-in eligibility by adding models including Google’s Pixel 9, Samsung’s Galaxy S21 Ultra, and OnePlus 13 and 13R.
  • The moves come as Apple reportedly plans an unusually premium-heavy September lineup, with the cheaper base iPhone 18 delayed until spring and the Ultra potentially priced near $2,500.

Insights

Why did Apple suddenly boost trade-in payouts by nearly 30% right before their next major product cycle?
Are Apple's massive new trade-in credits a genuine deal, or a clever illusion masking strict condition requirements?