Nothing Plans 6 Smartphones in 2027 as It Targets 50% Volume Growth
Updated
Updated · 9to5Google · Aug 6
Nothing Plans 6 Smartphones in 2027 as It Targets 50% Volume Growth
3 articles · Updated · 9to5Google · Aug 6
Summary
Nothing said it aims to launch six smartphones in 2027—double its 2026 output of three models—and broaden its handset lineup.
A wider range is meant to lift volumes by 50% next year, with executive Akis Evangelidis saying the smartphone portfolio is largely set even as individual products remain undisclosed.
CMF-branded phone plans are still undecided because Nothing is watching memory-price trends after the budget segment was squeezed by the recent RAM cost crunch.
The expansion comes after Nothing denied reports of weak global sales and amid a broader reorganization, even as separate reports suggested it might shift focus away from smartphones toward AI devices.
India remains a key growth market, with two new physical stores planned and more products due before the end of 2026, while audio devices are also getting greater emphasis.