Nothing's CMF Draws Backlash Over AI Earbud Ads, Deleting 1 Clip Pro Image
Updated
Updated · 9to5Google · Aug 5
Nothing's CMF Draws Backlash Over AI Earbud Ads, Deleting 1 Clip Pro Image
3 articles · Updated · 9to5Google · Aug 5
Summary
CMF by Nothing deleted at least one Clip Pro marketing image after online backlash over AI-generated visuals used to promote the newly launched open-ear earbuds.
Multiple ads and a video carried disclaimers saying the people shown were not real, and critics pointed to obvious flaws such as distorted text and unnatural editing around the earbuds.
The backlash has shifted attention from the product launch to Nothing's broader use of AI in public-facing marketing, an area where consumer frustration with "AI slop" is already running high.
Nothing had not publicly responded to questions about the campaign, leaving the episode as an early test of how far the Carl Pei-led company can push its reported AI-first strategy.