Edward Jones Says Human Advisors Beat AI for Financial Fulfillment as Only 3% Fully Trust It
Updated
Updated · InvestmentNews · Aug 6
Edward Jones Says Human Advisors Beat AI for Financial Fulfillment as Only 3% Fully Trust It
1 articles · Updated · InvestmentNews · Aug 6
Summary
18% of U.S. adults and 21% of Canadians have used AI for financial guidance, but only 3% and 4%, respectively, said they have a great deal of confidence in its advice.
David Chubak said that trust gap reinforces the value of human advisors, arguing financial fulfillment comes from an advice experience clients can act on and revisit, not from a tool alone.
Edward Jones is still expanding AI internally: its roughly 21,000 advisors use it for scheduling, note-taking and information sharing, cutting administrative work by about four hours a week on average.
The Gallup-Edward Jones survey of 5,075 U.S. adults and 2,117 Canadians also found professionally guided clients report higher fulfillment, with 60% of fulfilled U.S. guidance-seekers having worked with an advisor versus 14% of financially stressed adults.
That stance lands as AI becomes more embedded across finance, with PwC finding firms increasingly tie pay to AI proficiency and Orion reporting more than half of advisors see AI and automation as the biggest driver of firm success beyond 2026.