Nicosuma Doubles Used Smartphone Orders After Apple Raises iPhone Prices in Japan
Updated
Updated · The Japan Times · Aug 6
Nicosuma Doubles Used Smartphone Orders After Apple Raises iPhone Prices in Japan
1 articles · Updated · The Japan Times · Aug 6
Summary
Orders on Nicosuma more than doubled by noon on July 18 versus both the previous day and a week earlier, just hours after Apple announced higher iPhone prices in Japan.
Apple’s price hike exposed how a weak yen is feeding through to handset costs, pushing price-sensitive buyers toward secondhand devices.
Belong CMO Yu Tomita called the jump rare and said the only comparable surge was the last iPhone price increase four years ago.
The spike also points to broader shifts in Japan’s communications industry that are reshaping how consumers buy popular smartphones.