Updated
Updated · Fox News · Aug 5
Minocqua Brewing Launches 'Antifa Octoberfist' After Michigan's 1 Democratic Senate Primary
Updated
Updated · Fox News · Aug 5

Minocqua Brewing Launches 'Antifa Octoberfist' After Michigan's 1 Democratic Senate Primary

2 articles · Updated · Fox News · Aug 5

Summary

  • Wednesday's launch tied the seasonal beer directly to Abdul El-Sayed's Democratic Senate primary win in Michigan, with Minocqua Brewing calling him a "card-carrying member of ANTIFA" in its social media post.
  • The can copy revives the brewery's "Is it OK to punch a Nazi?" theme, framing antifa as anti-fascism and invoking World War II, Captain America and American democratic ideals to market the beer.
  • Abdul El-Sayed beat Rep. Haley Stevens on Tuesday, while Fox's report also highlighted criticism of his progressive politics, his reported 2025 household income of $686,069 and his association with streamer Hasan Piker.
  • The release adds to a string of provocations from the Wisconsin brewery, which earlier promoted free beer when Donald Trump dies and a half-price beer day when Mitch McConnell dies.
  • Minocqua Brewing is also fighting to keep its permit after Wisconsin regulators moved to revoke it over alleged Illinois beer shipments without required permits and taxes; an administrative appeal has paused the revocation.

Insights

Is the state's threat to revoke the brewery's permits a strict regulatory enforcement, or a reaction to its controversial public stunts?
Can a small business thrive purely on polarizing publicity, or will alienating potential customers ultimately lead to its downfall?