Updated
Updated · Fox News · Aug 4
Minocqua Brewing Plans Half-Price Beer Day for McConnell's Death as Permit Appeal Delays Revocation
Updated
Updated · Fox News · Aug 4

Minocqua Brewing Plans Half-Price Beer Day for McConnell's Death as Permit Appeal Delays Revocation

1 articles · Updated · Fox News · Aug 4

Summary

  • Minocqua Brewing said Monday it will hold a “half-price beer day” when 84-year-old Sen. Mitch McConnell dies, saying he caused “about half” of America’s current problems.
  • The Instagram post tied the promotion to McConnell’s prolonged Senate absence after a fall and to Kentucky law, arguing Gov. Andy Beshear missed an Aug. 3 deadline for a special election that would leave the seat vacant until January.
  • The brewery said its earlier “free beer day” promise remains reserved for “someone more special,” a reference to a January post that drew outrage for appearing to anticipate Donald Trump’s death.
  • The renewed backlash comes as Wisconsin regulators seek to revoke the brewery’s permit over alleged untaxed beer shipments from Illinois, though an administrative appeal has paused the revocation pending review.

Insights

Can a business survive when state regulators crack down on its operations amidst massive public backlash over shock marketing?
Do controversial promotional stunts protect a brand, or do they secretly invite strict regulatory audits that could shut it down?