Microsoft Lifts Xbox Series X to £670 as Chip Costs Drive £170 Global Price Hike
Updated
Updated · BBC.com · Aug 3
Microsoft Lifts Xbox Series X to £670 as Chip Costs Drive £170 Global Price Hike
3 articles · Updated · BBC.com · Aug 3
Summary
Microsoft raised Xbox prices worldwide, taking the disc-drive Series X to £670 from £500 and the base Series S to £430 from £300 in the UK.
Rising memory and storage costs drove the increase, with RAM and graphics components becoming more expensive partly because AI demand has tightened supply.
US prices also climbed, with the basic console up $100 to $499 and a higher-memory model up $150 to $749; EU buyers face increases of roughly €200 on some versions.
Sony already lifted PlayStation 5 prices by £90 in March, and Valve has also cited higher hardware costs, reinforcing fears that console prices may keep rising.
The increases land as Xbox faces pressure beyond hardware pricing: Microsoft said gaming revenue had dipped and cut about 3,200 jobs in a July restructuring.