Updated
Updated · CNBC · Jul 31
GM to Launch Native In-Vehicle AI Assistant Later This Year as Gemini Reaches Millions
Updated
Updated · CNBC · Jul 31

GM to Launch Native In-Vehicle AI Assistant Later This Year as Gemini Reaches Millions

3 articles · Updated · CNBC · Jul 31

Summary

  • Later this year, GM plans to roll out a proprietary in-vehicle AI assistant designed to work more deeply with its cars than Google’s Gemini system.
  • The new assistant will combine conversational AI with GM vehicle knowledge and OnStar intelligence, letting it use telematics and vehicle data for more tailored responses and controls.
  • GM said the system is being built with an unnamed large language model provider and could support predictive maintenance, telemetry-based help and custom commands such as a “kids setting” for seats, climate, music and locks.
  • Gemini, announced by GM last year for millions of 2022-model-year and newer vehicles, already handles natural conversation and some functions like temperature and radio control, but GM says a top-layer assistant has limits.
  • The launch marks GM’s broader push to build proprietary, auto-specific AI capabilities around data the company says is unique to its vehicles and customers.

Insights

Why is GM quietly sidelining Google's Gemini to build its own highly secretive, deeply integrated AI assistant?
What hidden data motives are driving GM to deeply integrate an unnamed AI into your car's most private functions?
Could handing over critical vehicle controls to a proprietary AI assistant expose drivers to unforeseen cybersecurity threats?