Ford Targets 2028 Eyes-Off Driving as Stock Trades at 9x Forward Earnings

1 articles · Updated · Yahoo Finance · Jul 31

2028 is Ford’s target for a Level 3 eyes-off, hands-free driving system on its new Universal EV platform, with the first vehicle—a roughly $30,000 electric pickup—due in 2027.
130,000 miles of approved highways already support BlueCruise hands-free driving, but the current system still requires drivers to watch the road; Ford says the next version will let drivers look away in approved conditions.
$2.5 billion in Q2 adjusted EBIT, up from $2.1 billion a year earlier, helped Ford raise full-year profit and cash-flow guidance; first-half adjusted EBIT nearly doubled to $6.0 billion.
9 times forward earnings is roughly what investors are paying for Ford despite that autonomy push and stronger results, suggesting the market assigns little value to the 2028 software goal.
2028 remains a pledge rather than a delivered product: Doug Field, who announced the plan at CES, has left Ford, and the company scrapped large parts of its earlier EV strategy in late 2025.