Ford Reports 10% July U.S. Sales Drop to 169,951 as Escape Exit and F-Series Shortage Bite
Updated
Updated · Detroit News · Aug 4
Ford Reports 10% July U.S. Sales Drop to 169,951 as Escape Exit and F-Series Shortage Bite
3 articles · Updated · Detroit News · Aug 4
Summary
169,951 vehicles sold in July left Ford down more than 10% year over year, a decline the automaker said was largely planned rather than demand-driven.
Escape and Lincoln Corsair cancellations, lean F-Series supply tied to an aluminum shortage, and a 96% cut in daily rental fleet sales drove the drop; excluding those factors, Ford said sales would have slipped less than 1%.
45 days of F-Series inventory pushed Ford to favor retail buyers, while truck demand held up unevenly across the lineup: F-Series fell 6.5%, Maverick rose 29%, and Bronco Sport gained nearly 11%.
EVs remained weak after federal tax credits ended last fall, with Mustang Mach-E sales down 65% and E-Transit off 32%, even as Ford said high-margin trucks, SUVs and off-road trims showed no demand softness.
By the end of the decade, Ford plans nearly all models with hybrid or multi-energy options and five affordable new vehicles, starting with a roughly $30,000 electric midsize truck.