AdScout Signs First US Customers, Secures Angel Funding for Agentic Commerce Expansion
Updated
Updated · therecursive.com · Jul 29
AdScout Signs First US Customers, Secures Angel Funding for Agentic Commerce Expansion
1 articles · Updated · therecursive.com · Jul 29
Summary
AdScout has landed its first U.S. customers, marking the Bulgarian startup’s entry into the market as it broadens from creator commerce into agentic commerce infrastructure.
New angel funding will speed development of that roadmap and support expansion into additional international markets, with the company also moving toward a larger investment round.
Ozone.bg, one of Bulgaria’s largest online retailers, has joined as a new customer, while former Google Ads team lead Lachezar Atanasov recently came aboard as AI Head of Product.
AdScout says brands increasingly need tools that connect creator campaigns, reviews, affiliate tracking, payments and reporting, as AI adds more layers to how shoppers assess trust before buying.
The push reflects a wider shift in commerce: product decisions are being shaped less by static specifications and more by reviews, creator input, customer feedback and AI-driven recommendations.