Updated
Updated · 9to5Mac · Jul 31
Apple Readies 3 iPhone 18 Models, 2 Watches for September Event
Updated
Updated · 9to5Mac · Jul 31

Apple Readies 3 iPhone 18 Models, 2 Watches for September Event

3 articles · Updated · 9to5Mac · Jul 31

Summary

  • Three iPhone 18 models — Pro, Pro Max and a foldable Ultra — are now expected to headline Apple’s September launch, with the base iPhone 18 and iPhone Air 2 reportedly delayed until early 2027.
  • Prices could climb sharply: analysts peg the iPhone 18 Pro at about $1,399 and the foldable Ultra at roughly $1,999, while rumors point to camera upgrades, a smaller Dynamic Island and bigger batteries.
  • Two Apple Watch models — Ultra 4 and Series 12 — are also expected, with leaks centering on new health sensors, design tweaks and a more powerful SiP rather than a major redesign.
  • September’s event may also include new AirPods Pro and Apple home devices, though products such as OLED iPad mini and new MacBook Pro models are still generally seen as October launches.

Insights

Will Apple's risky gamble to delay the base iPhone 18 drive holiday shoppers to competitors, or guarantee record-breaking premium profits?
Are hardware limits truly delaying the iPhone 18, or is Apple using AI as a clever excuse to force a massive price hike?