Nothing Confirms Layoffs, Denies Exit From 12 Markets as Phone 4B Claims 29,537 Day-1 Sales
Updated
Updated · The Verge · Jul 24
Nothing Confirms Layoffs, Denies Exit From 12 Markets as Phone 4B Claims 29,537 Day-1 Sales
3 articles · Updated · The Verge · Jul 24
Summary
Nothing said some jobs are being cut as it reorganizes teams, but called reports that it will leave 12 markets and slash 40% of staff "way overblown."
Akis Evangelidis said the company is consolidating country operations into regional hubs and creating dedicated units, including an AI-native business unit, to prepare for growth.
29,537 Phone 4B units sold on day one, Evangelidis said, rejecting claims of weak demand and saying the model set a record in its price segment.
Rising component costs are pressuring Nothing's midrange business: CMF will skip a new phone this year, and CEO Carl Pei said memory costs for the Phone 4A have doubled since launch.