India Smartphone Shipments Fall 13% to 33.9 Million in 2Q26 as Prices Rise
Updated
Updated · Informa PLC · Jul 21
India Smartphone Shipments Fall 13% to 33.9 Million in 2Q26 as Prices Rise
2 articles · Updated · Informa PLC · Jul 21
Summary
33.9 million smartphones shipped in India in 2Q26, down 13% from a year earlier, as Omdia said higher handset prices squeezed affordability for mass-market buyers.
Rising memory costs drove repeated price hikes, while rupee depreciation, inflation, weak summer store traffic and delayed upgrades ahead of festive offers further cut demand.
Vendors stayed cautious on channel restocking because sell-out slowed and inventory costs rose; vivo led with 6.3 million units, followed by Samsung at 5.9 million and Apple at 3.5 million.
Omdia expects India’s smartphone market to post a double-digit decline for full-year 2026, with elevated device prices likely to persist through the rest of the year and normalize only in 1H27.