PCS Opens Pre-Orders July 23 for 47cm Chun-Li Android Statue

Q: Why are two major Street Fighter collectibles launching from different companies on the exact same day?

They are launching on the same day because July 23, 2026 aligns with the opening of San Diego Comic-Con, one of the biggest sales and marketing windows in the collectibles business. The Premium Collectibles Studio release is a new 1/4-scale android Chun-Li statue, with pre-orders opening July 23. On that same date, Jada Toys is rolling out its SDCC 2026 Street Fighter offerings, including the “You Lose” accessory set and other convention-linked items. The overlap appears to be a coordinated market-timing decision rather than evidence of a direct partnership between the two companies. That timing makes commercial sense. Street Fighter is a globally recognized Capcom property, and SDCC concentrates media coverage, fan attention, retailer interest, and collector spending into a single week. For licensees, launching during Comic-Con increases visibility and gives products a better chance of breaking through in a crowded market. The two products also target different segments, which reduces direct competition. PCS is selling a premium 47-centimeter statue aimed at high-end statue collectors, while Jada Toys is focused on smaller-scale action figure buyers and convention-exclusive shoppers. Sharing a launch date lets both companies benefit from the same surge in Street Fighter interest without selling the same kind of item. In short, the same-day launch is best understood as SDCC-driven timing by separate Capcom licensees seeking maximum exposure around a major pop-culture event.

2 articles · Updated · ixbt.games · Jul 22

July 23 at 7:00 p.m. Moscow time, Premium Collectibles Studio will open pre-orders for a 47-centimeter Chun-Li android statue based on Street Fighter.
The 1/4-scale collectible comes in two versions—classic and battle—with the classic model reworking Chun-Li’s blue-and-yellow look into a mechanical design with visible rivets, pistons and steel plates.
The battle version dresses the character in black and gold with spiked bracelets, while the statue measures 22.0 cm wide and 19.1 cm deep.
PCS said the release window is July to September 2027, positioning the figure as a premium long-lead collectible for Street Fighter fans.