Updated
Updated · The Verge · Jul 20
Nolan's 70mm 'The Odyssey' Gains Force in IMAX as Only 40 Theaters Can Show It
Updated
Updated · The Verge · Jul 20

Nolan's 70mm 'The Odyssey' Gains Force in IMAX as Only 40 Theaters Can Show It

3 articles · Updated · The Verge · Jul 20

Summary

  • A second viewing in standard IMAX made "The Odyssey" feel markedly more immersive, with its monster set pieces reading more clearly than they did in a 35mm screening.
  • The taller IMAX frame — 1.90:1 versus 35mm's 2.39:1 — reveals more of Polyphemus and Scylla, sharpening scale, movement and performance details that were easier to miss before.
  • That difference stems from Nolan shooting the film entirely with 70mm IMAX cameras, a format the report argues best conveys the story's intended visual impact.
  • Only about 40 theaters worldwide, including 25 in the US, can screen 70mm IMAX, limiting access and fueling criticism that the format's scarcity and higher ticket prices encourage purism.
  • IMAX CEO Richard Gelfond told Variety the bottleneck reflects projector shortages and the high cost of building 1.43:1 venues, leaving scarcity to double as a marketing tool.

Insights

Will the next-gen IMAX cameras make this epic film format more accessible to other directors?
Is Christopher Nolan’s IMAX-only vision creating a new, exclusive tier of cinema for the wealthy?
Has marketing scarcity become more crucial to a film's box office success than its actual story?