iPhone Loyalty Hits 87% in Q1 2026 as Android Switchers Fall to 12%
Updated
Updated · TrustedReviews · Jul 20
iPhone Loyalty Hits 87% in Q1 2026 as Android Switchers Fall to 12%
3 articles · Updated · TrustedReviews · Jul 20
Summary
87% of people who bought an iPhone in the first quarter were already iPhone users, up from 84% a year earlier, according to CIRP.
12% of new iPhone buyers came from Android, down from 14% a year earlier, while the remaining 1% came from feature phones, other platforms or first-time smartphone buyers.
CIRP said Android switchers have made up just 11% to 15% of new iPhone buyers in recent years, signaling that Apple and Android are competing more to retain users than to win converts.
A maturing smartphone market is reinforcing that pattern, though a long-rumored foldable iPhone could give Apple a new way to attract users from Samsung, Google and other Android brands.