Updated
Updated · MacRumors · Jul 17
Apple Raises Japan iPhone Prices Up to 11% as Yen Weakness Hits 6 Models
Updated
Updated · MacRumors · Jul 17

Apple Raises Japan iPhone Prices Up to 11% as Yen Weakness Hits 6 Models

1 articles · Updated · MacRumors · Jul 17

Summary

  • Apple lifted iPhone prices on its Japan online store by as much as 11.3%, affecting six models from the iPhone 16 to the iPhone 17 Pro Max.
  • Japan appears to be a market-specific move: Apple did not raise iPhone prices in the U.S. or other checked countries, and the increases are likely tied to the yen's depreciation against the dollar.
  • ¥214,800 is the new price for the iPhone 17 Pro Max, up from ¥194,800, while the iPhone 17 rose 10% to ¥142,800 and the iPhone Air climbed to ¥177,800.
  • Last month Apple raised Mac and iPad prices globally, citing a memory-chip shortage, and it also increased iCloud+ and Apple Music prices in many countries on Friday.

Insights

With Japan's yen falling, will Apple's latest price hike finally break its customers' famous brand loyalty?
Is the AI chip boom making premium tech permanently more expensive for everyone, not just Japan?