Apple Music Raises U.S. Individual Plan to $11.99 as Licensing Costs Climb
Updated
Updated · Music Business Worldwide · Jul 17
Apple Music Raises U.S. Individual Plan to $11.99 as Licensing Costs Climb
3 articles · Updated · Music Business Worldwide · Jul 17
Summary
$11.99 is now Apple Music’s U.S. individual monthly price, up from $10.99 effective July 17, with family rising to $19.99 and student to $6.99.
Apple said rising licensing costs drove the increase, the service’s first since October 2022; new subscribers pay immediately, while existing users shift at their next billing cycle after notice.
The higher prices are already live in the U.S., UK and Europe, where individual plans also moved to £11.99 and €11.99 and family plans to £19.99 and €19.99.
Apple still undercuts Spotify in the U.S. on the individual tier by $1, after Spotify raised its own price to $12.99 earlier in 2026 amid a broader industry push for higher streaming fees.