Global Smartphone ASP Hits $565 in 2026 as Shipments Drop 12.2% to 1.09 Billion
Updated
Updated · Informa PLC · Jun 23
Global Smartphone ASP Hits $565 in 2026 as Shipments Drop 12.2% to 1.09 Billion
3 articles · Updated · Informa PLC · Jun 23
Summary
$565 is Omdia’s forecast global smartphone average selling price for 2026, up 21% from $467 even as shipments fall 12.2% year on year to 1.093 billion units.
More than 80% quarter-on-quarter jumps in DRAM and NAND prices in 1Q26 — with further rises in 2Q26 — are squeezing margins and pushing vendors to pass costs to consumers.
6.1% market-value growth despite lower volumes reflects a strategic shift away from low-cost phones; most major brands except Apple have raised prices and trimmed entry-level lineups.
Africa, the Middle East and Latin America face the heaviest demand hit because they rely more on low-end devices, while premium-heavy developed markets are expected to prove more resilient.
2027 is expected to bring another, milder 0.9% shipment decline, with stabilization seen in late 2027 and meaningful volume recovery delayed until 2028.