China Smartphone Shipments Fall 2% to 66.1 Million as Huawei and Apple Gain Share
Updated
Updated · GSMArena.com · Jul 14
China Smartphone Shipments Fall 2% to 66.1 Million as Huawei and Apple Gain Share
3 articles · Updated · GSMArena.com · Jul 14
Summary
Huawei shipped a record 15.2 million phones in China in Q2 for a 23% share, while Apple sold 12.4 million iPhones for 19%, even as the market shrank to 66.1 million units.
Omdia tied the 2% decline to a memory crunch and rising component costs, which are pushing the market toward premium players with steadier pricing and stronger supply chains.
Huawei rose from 12.2 million units and 18% share a year earlier, helped by premium demand and solid reception for models including the Pura X Max and Enjoy 90 Pro Max.
Other major brands lost ground: Oppo shipped 10.6 million units and vivo 10.5 million, both at 16% share, while Xiaomi fell 21% year on year to 8.2 million and 12%.
China still outperformed the global market, which fell 4% in Q2, but Omdia expects China shipments to decline 6% for full-year 2026 as consumers grow more cautious about upgrades.