Jetty made its public debut as Allison and Stephen Ellsworth’s first new brand since selling Poppi to PepsiCo for $1.95 billion last year.
The hydration drink targets everyday consumers rather than athletes, with 6 grams of sugar, 45 calories, and no artificial colors or sweeteners.
The Ellsworths said the idea grew from Allison Ellsworth’s struggle to stay hydrated, prompting Stephen Ellsworth to mix homemade electrolyte drinks in their kitchen.
Jetty enters a $40 billion electrolyte category still dominated by legacy brands including Gatorade and Powerade, setting up the founders’ next challenge after Poppi.