Best Buy Cuts Galaxy S26 Ultra to $949.99, Matching Amazon With 32% Off

Q: With the Galaxy S26 Ultra now cheaper than the base model, will Best Buy drop prices even further on Black Friday?

It is possible, but there is no clear evidence yet that Best Buy will cut the Galaxy S26 Ultra below $949.99 on Black Friday. The current $450 discount is already one of the deepest widely advertised direct price cuts on the unlocked model, and it matches some of the best prices recently seen at other major retailers such as Amazon. That suggests Best Buy is already near the aggressive end of market pricing rather than holding back a much bigger drop for later. Best Buy’s broader Black Friday policy points in two directions. On one hand, the retailer is rolling out early Black Friday waves and sometimes refreshes deals as the event gets closer. On the other, its own guidance says many Black Friday items are limited in quantity and may sell out before the main shopping week. That makes waiting risky, especially on a popular flagship. There is one practical safeguard for buyers: Best Buy’s holiday price-match policy indicates it will match its own lower prices later in the season on eligible purchases, though shoppers should check whether the unlocked phone qualifies under the exact terms. That means buying now may be safer than waiting if stock is limited. The most grounded expectation is that Best Buy might match or slightly tweak this price, but a dramatically lower unlocked price is far from certain. If $949.99 fits your budget, the evidence so far suggests it is already a strong Black Friday-level deal.

3 articles · Updated · SammyGuru · Nov 7

$949.99 now buys the unlocked 256GB Galaxy S26 Ultra at Best Buy in all four colors, after a $450 cut across every storage tier.
That price matches Amazon on the base model, but Best Buy has broader color availability and undercuts rivals on some higher-capacity versions, including the 1TB model at $1,549.99.
Samsung still lists the 256GB phone at $999.99 and the 1TB at $1,599.99, though its direct store offers up to $720 in trade-in credit and exclusive Silver Shadow and Pink Gold colors.
The latest drop deepens Best Buy's promotion from a day earlier, when the phone was still selling for $1,149.99, as retailers intensify Black Friday smartphone discounts.