Tesla Ends Cybertruck Production by Mid-2027 as Pickup Falls Short of $40,000 Promise
Updated
Updated · Ars Technica · Nov 6
Tesla Ends Cybertruck Production by Mid-2027 as Pickup Falls Short of $40,000 Promise
3 articles · Updated · Ars Technica · Nov 6
Summary
Mid-2027 is Tesla’s cutoff for Cybertruck production, Elon Musk said, ending the company’s bid to crack the U.S. pickup market.
Texas factory space freed by the shutdown is expected to be redirected to other programs, most notably the Cybercab robotaxi.
The Cybertruck, unveiled in 2019 and delivered from late 2023, struggled to match Tesla’s early mass-market ambitions despite projections it could rival Model 3 and Model Y volumes.
Less than $40,000 was the original target price, but the stainless-steel, sharply angular pickup became a niche product instead of the broad pickup challenger Tesla had promised.