Trump Rebrands AI as 'Super Intelligence,' Turning 2-Word Shift Into Loyalty Test
Updated
Updated · MIT Technology Review · Nov 3
Trump Rebrands AI as 'Super Intelligence,' Turning 2-Word Shift Into Loyalty Test
3 articles · Updated · MIT Technology Review · Nov 3
Summary
A late-September executive order told federal agencies to replace “artificial intelligence” with “Super Intelligence,” and the new label is already appearing in solicitations, websites and an ICE request for SI-powered detention surveillance.
Adoption remains uneven: NIH added transition notices, but the Pentagon, FTC and HHS have still used older or noncompliant wording, while the order exempts previously issued regulations and documents.
Trump is pressing beyond government, attacking the Wall Street Journal on October 27 for not using the term and signaling a broader ban on “artificial intelligence” in official documents could follow.
Six tech leaders signed the White House Accord on Super Intelligence, yet earnings calls still mostly used “AI”; CNBC found only Elon Musk and Mark Zuckerberg used the new term consistently.
With agency heads due to draft a legislative definition by month-end, the rebrand risks making language around a technology used weekly by two-thirds of Americans a partisan marker.